Well, the big mystery is over - ON's new product is not an intra-workout product or a blend, it's simply a hydrolized whey. ON is promoting the fact that it is faster than traditional whey, but I don't really think anyone felt regular whey was "slow" at all.

It is also lactose free and has BCAAs, but 1.75lbs costs $49.99.

FitRX is now carrying this, you can pick it up for just $27.95.

FitnessOne also has this, $38.99 though.

GNC is now offering this; 1lb for $29.99, 1.93lb for $49.99

I really can't see anyone paying that much, surely they must realize it's essentially the same as whey?