This protein was a staple in my diet for a very long time. It makes for a great source of whey protein first thing in the morning and first thing before and after a workout. Some whey proteins can have a funky tast to them, but I always like the taste of the chocoloate natural whey gold standard protein. Mixed with some milk, this stuff tastes even better! The protein includes a decent amount of BCAAs in each serving as well. The only reason that I am not currently using this protein yet is that the price of protein recently went up, so I was forced to find a replacement that was a little bit more affordable for me. If one does a little bit of research, they will probably find that this is a very popular brand of protein for some of the aforementioned reasons. Protein is a must for any bodybuilder or anybody really serious about working out. If you have the money to spend, I would reccomend this brand.